11.09.2015

Fit for Fall w/ SculptHouse

With #SweaterWeather season here, most of us would throw in the towel and bulk up for winter! But Atlanta is getting ready to experience a new and innovative workout with the fitness studio, SculptHouse.

Katherine Mason, former fitness model and UGA grad, is bringing this exciting new concept to Atlanta, and I for one could not be more excited (ok, and a little intimidated). In preparation for the grand opening, Katherine and her team recently held an event in Charlie Loudermilk Park, and companies in the Atlanta-area came out to support Katherine and SculptHouse.



Being that I enjoy a balanced lifestyle, I typically start the day with a workout. This event in particular was one that I was looking forward to for a number of reasons, a) great location, b) fun girls c) exclusive preview of SculpHouse’s workout method (and active wear) and d) supporting local businesses in town!

After the successful event, I caught up with CEO of SculptHouse, Katherine Mason! Hope you enjoy my interview with her!

How did 'Fit for Fall' all come about? And are events like this something you plan to do frequently in the Atlanta community?

We felt that it would be fun to partner with some favorite local health/fitness companies for an event centered around wellness while the weather is still nice. Fit For Fall was a way to introduce ourselves to the Buckhead community as we gear up for launch while also forging partnerships with other key players in the fitness community.





Since our equipment and clothing are different from anything out in Atlanta right now, we feel like it is so important for us to get connected with potential customers before we launch to allow people to see and try the machines and look and touch the clothes for themselves. Providing some background on what SculptHouse is and doing some demonstrations gave potential customers the chance to see what we are about so we can get people to try the workout when our doors open, or to come shop in the activewear boutique!




I do think it is super important to connect with the Atlanta community outside of the studio so we will have more events in the future. I think it is so important to support other fitness studios and health/wellness spots in our community so you will definitely hear about more partnerships like this down the line!


Katherine Mason is the brains and the style behind the transformative SculptHouse studio. As a lifelong athlete and former Wilhelmina fitness model, she has both the passion and expertise to help others build better bodies through the Lagree Fitness Method.

Katherine has worked at some of New York City’s most prominent luxury fitness studios, and has represented many global brands – Nike, Under Armour, Reebok and Adidas to name a few – and was named by Shape Magazine as one of the “50 Hottest Female Trainers in America.” You also may have seen her in many fashion and fitness publications, too: Fitness, Women’s Health, Runners World and Vogue.

Her experience in the fitness fashion arena gives her a unique insight into the trends, functionality and sizing of activewear. She hasn’t just modeled the latest looks; she’s worked out in them! Katherine’s eye for detail shapes the selection at SculptHouse where you’ll find only the hottest athleisure brands.

Katherine is confident that SculptHouse is the workout experience you’ve been looking for to catapult your fitness routine to the next level – no matter where you’re starting! She’s thrilled to return to her southern roots (she’s a proud graduate of the University of Georgia’s Grady College of Journalism and Mass Communications) and share this game-changing opportunity with the Atlanta community.


Xo,
Kel

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